Natasha Wood

Design, illustration and eLearning

Project enquiry

Tell me about your project

A few questions so I can understand the shape of the project before I put a quote together, and so the figure I give you reflects what you actually need rather than a guess.

It takes about five minutes. If you're not sure on something, say so or leave it blank, that's useful information too.

Your details

Name*

Email*

Organisation

The document

What are we making?*

Where will it be published?*

Print only Digital only (PDF or web) Both, printed and a digital version Not decided yet

Because you're printing

Quantity and finish

Print run, and any stock or binding preference. If you'd rather I advise on this, just say so.

Who handles the printing?

We have a printer we use, you supply the artwork We'd like you to arrange quotes, proofs and printing Not sure yet

Approximate page count

A rough number is fine. Last year's edition is a good guide if there is one.

Page size

A4 portrait, the usual choice A4 landscape Square No preference, recommend something

Link to the previous edition, if there is one

Even if you want something completely different this time, it helps me see the volume of content. A link, or email me the PDF.

Do you have the working design files?

The editable files from the previous edition, usually InDesign, not the finished PDF. If they exist I may be able to work from them rather than rebuild from scratch.

Yes, we hold them No, the previous designer has them Not sure, I'd need to check Not applicable, this is the first one

Content and visual direction

If there are audited financials, how much goes in?

Typesetting a full set of audited statements, with the notes, is a much bigger job than a summary page, so this one really shapes the quote. Skip it if it doesn't apply.

The full audited statements, typeset into the design A summarised financial section only, a page or two The audited statements sit separately, appended as their own PDF Not sure yet

Where's the written content up to?

Written and signed off Drafted, still being edited Not started yet

Do you have brand guidelines?

Yes, full guidelines I can share Loosely, logo and colours but no real system No, nothing documented

How much of it is numbers?

Financials, service statistics, outcome data. This is usually the biggest single factor in how long an annual report takes.

Mostly straightforward tables and figures We'd like the key numbers visualised as custom infographics A mix, a few hero statistics plus standard tables Not sure yet

Photography

We have a photo library ready to use Some, but we'll need to source more or shoot None, we'd rather go with illustration

What look are you after?

Clean and simple, laid out well but not elaborate Something with custom illustration through it Photography led and editorial, magazine feel Open to whatever you recommend

Optional extras

Anything here you'd like me to price?

Tick whatever looks useful and I'll include it as a separate line on the quote, so you can take it or leave it. No commitment either way.

Custom illustration — cover artwork, section openers or spot illustrations drawn for you rather than stock A short summary version, a few pages pulling out the highlights A matching presentation deck for the launch or AGM Social tiles pulling out key statistics for the launch Nothing extra for now, just the main piece

Timing and sign-off

When does it need to be finished?*

A board meeting, an AGM, a launch, or a publication date.

When will content be ready?

Roughly when I'd expect final copy and figures.

Who approves the design?

One or two people, or does it go to a board or committee? Knowing this up front lets me build the right number of review rounds into the quote.

Accessibility requirements

Some funders and government reporting require an accessible, screen-reader friendly PDF.

Yes, we need an accessible PDF No specific requirement Not sure, can we talk it through

Budget and anything else

Do you have a budget in mind?

Entirely optional, and it isn't a number I'll simply quote back to you. Knowing your ceiling lets me shape the scope to fit it, rather than send you a quote that was never going to work.

Under $2,000 $2,000 to $4,000 $4,000 to $7,000 Over $7,000 Not sure yet, I'd rather hear what you recommend

Anything else I should know?

I'll come back to you within two business days.

Thanks, that's come through.

I've got what I need to start putting this together. I'll go through it properly and come back to you within two business days with a scope and a quote, or with a couple of questions if anything needs pinning down first.

If you'd like to send through the previous edition or your brand guidelines in the meantime, email them to hi@natashawood.com.au.

Natasha Wood · Visual storytelling is my thing